- Philanthropy
- Social Justice
- Youth
Refreshing the Children’s Rights Innovation Fund’s Visual Branding
The Children's Rights Innovation Fund (CRIF) is a grantmaker, but also so much more than that, as they represent a collective challenge to reinvigorate and transform the global children's rights field by building power with youth activists and their allies.
After CRIF’s successful first few years, their team wanted to take their initial brand and ground it more deeply in their political worldview of shifting power to children and youth activists. LeBlanc (& co.) Communications worked with the Children’s Rights Innovation Fund to refresh their visual branding and bring it in line with their values and approach to philanthropy.
While we were working with CRIF, their organization merged with Purposeful, which is a feminist hub for girls activism, rooted in Africa and working all around the world. Now, CRIF is a part of Purposeful (or as they say, a project with Purposeful).
CASE STUDY
The Children’s Rights Innovation Fund approached us for a visual brand refresh and new communications strategy that would equip their team and support their visionary work in children’s rights philanthropy.
The team at the Children’s Rights Innovation Fund knew that design plays an important role in communications. In their field of global children’s rights, the right visuals can depict children and youth as the leaders that they are — but the wrong visuals can play into unequal power dynamics.
While their logos and primary colour scheme already suited their needs, CRIF otherwise needed an updated ‘look and feel’. The Children’s Rights Innovation Fund’s team asked us to create a refreshed brand that would help them portray their transformative, power-shifting approach to children’s rights grantmaking. Their goal was to create a brand that could communicate the values behind their work and show children and youth as the leaders in their own stories. They asked for a collage-focussed brand, because collage is a great opportunity for “world building” and showcasing powerful, visual narratives.
Many of the digital collage images integrated into the brand were created by illustrator Andi Valdez for a special project led by CRIF.
