As Nourish Nova Scotia continued to grow, it recognized the need for a brand that would capture the energy, creativity, and hope that young people bring to food system transformation. The Nourish Nova Scotia team approached LeBlanc (& co.) Communications to create a vibrant new identity that would resonate with youth, reflect their values, and make food system education feel fresh, engaging, and fun.

Nourish Nova Scotia needed a new brand identity that would speak directly to both young people and educators, needing to capture the dynamic, hands-on approach that defines Nourish Nova Scotia’s work. To address this, we led them through a rebrand focused on creating a bold, vibrant identity that would excite and inspire youth, while still being professional enough to engage educators, community partners, and donors.

While acknowledging that the existing Nourish brand needed to be refreshed and modernized, the client also wanted to honour the organization’s history. We accomplished this by refining their existing logo concept – a “fork flower” icon that represented both food and nature – to modernize and expand the visual brand to better represent the organization’s target audience and future goals.

We developed a colour palette that was vibrant and lively — colours that evoke freshness, vitality, and connection to nature. These colours are not only visually appealing but also reinforce the organization’s commitment to sustainability and local food systems.