- Housing
Rebranding a Frontline Supportive Housing Organization With a Big Heart: Options Housing
Leading a rebrand from “Options Bytown” to the new “Options Housing”
Options Housing — formerly Options Bytown — is a frontline supportive housing organization that gets people out of shelters and into permanent housing. Their team engaged LeBlanc (& co.) Communications to lead the organization through a rebrand geared at amplifying their incredible work giving their tenants the supports they need, like a place to call home, wraparound social services, and a warm and inviting environment.
CASE STUDY
We were honoured to lead their organization through a full rebrand, culminating in a strategic, comprehensive, and usable brand for the newly renamed Options Housing. Their new visual identity shows the story behind their work and highlights their anchoring belief: that we all deserve a home.
For decades, Options Housing has provided not just permanent housing, but also wraparound support services, ranging from services related to mental health, substance use, systems navigation, and more. We worked with Options Housing to help capture how their organization provides housing — but also so much more.
Website by Godzspeed
Their team first considered a minor brand refresh before opting for a full rebrand, which included a new name, logo, suite of sub-logos for programs, and the materials and practical templates they needed to build a stronger brand.
Client Testimonial
“The LeBlanc (& co.) Communications team worked with us to understand our organization and designed a brand that reflects not only the work we do, but the heart of our organization. As we celebrate 35 years of Options Housing, LeBlanc (& co.) captured our rich history and the momentum of our mission!”
When discussing the rebrand, their team often discussed the importance of community and putting people first. The team knows that the organization, affectionately known as “Options” to many staff and tenants, is more than just a “housing” organization, as the wraparound services they offer is a core part of their impact. That’s why when we discussed how our designs could bring the multifacetedness of their work to life, we then settled on a modular set of custom illustrations that show the many sides of Options Housing, allowing for versatility and storytelling.
To take the brand to the next level, the team at Godzspeed took beautiful photography of the team and tenants at Options Housing.
