The Social Impact Comms Podcast
We know that effective communications can help you make meaningful change. That’s why we created the Social Impact Comms Podcast — a space where strategy meets storytelling, and where communications professionals and changemakers come together to amplify their impact.
This podcast is for purpose-driven organizations and communications professionals who are passionate about advancing social justice, gender equity, human rights, climate justice, and systemic change.
Communications in the social impact space can be tough—juggling limited budgets, complex issues, and competing priorities. This podcast is here to guide and inspire you. We’ve worked with organizations making meaningful change, and this podcast is an extension of that mission. We bring a thoughtful, compassionate, and strategic lens to every topic, sharing lessons we’ve learned and insights from the field to help you achieve your communications goals.
Where to Listen
Whether you’re leading a rebrand, tackling crisis communications, or trying to make the most of limited resources, this podcast is your guide to doing it all with clarity, creativity, and purpose.
Stream the Social Impact Communications Podcast on Spotify, Apple Podcasts, or your favourite platform.
Follow us on Instagram and LinkedIn for episode updates, resources, and more.
Show Notes
Check out the show notes for resources and more.
In this episode of the Social Impact Comms Podcast, Kathryn and Marie will take you on a deep dive into crafting impactful messages that resonate deeply with your core audiences and inspire action. This episode will cover everything from audience research to proven frameworks, and from social movements to human psychology. As part of this episode, we share our favourite inspiration and name who we listen to as experts in this space.
Resources mentioned in this episode:
Anat Shenker Osorio’s Messaging Guides: https://asocommunications.com/messaging-guides/
Trans youth message guide: https://leblancandco.ca/trans-youth-message-guide/#:~:text=This%20message%20guide%20was%20created,and%20Sexual%20and%20Gender%20Diversity.
Race Class (Gender) Narrative Template: https://www.wemakethefutureaction.us/resources-documents/race-class-gender-narrative-messaging-template
We Make the Future: https://www.wemakethefuture.us/
Institute for Change Leaders: https://www.changeleaders.ca/
Guide to Public Narative - The Commons (by Marshall Ganz): https://commonslibrary.org/guide-to-public-narrative/?gad_source=1&gclid=CjwKCAiA5Ka9BhB5EiwA1ZVtvD9vlC2ZYKB5Fpxs477ZWzDQBBoBGPLdeaUUmYV9CKUY4YAhYegKcBoCOgIQAvD_BwE
Words to win by Podcast: https://wordstowinby-pod.com/
Don’t Think of an Elephant by George Lakoff: https://george-lakoff.com/about/the-all-new-dont-think-of-an-elephant_george-lakoff/
In this episode of the Social Impact Comms Podcast, Kathryn and Marie will walk you through creating a powerful, decentralized campaign. This decentralized approach helps campaigns spread by empowering local advocates to join your advocacy. We will cover how to establish a clear vision and how to support local advocates.
Resources mentioned in this episode:
Case Study - Communications for the National Day of Action Campaign for Early Learning and Child Care: https://leblancandco.ca/casestudy/national-day-of-action-campaign-for-child-care-and-early-learning/
Child Care Now website: https://childcarenow.ca/
Case Study - A National Week of Action Campaign for Rainbow Equality: https://leblancandco.ca/casestudy/branding-a-national-week-of-action-for-rainbow-equality/
Momentum website: https://www.momentumcanada.net/
In this episode of the Social Impact Comms Podcast, Kathryn and Marie explore how to leverage digital platforms to amplify your social impact. We break down which platforms work best for different types of campaigns, with insights on maximizing reach and engagement. Note that part of this episode was recorded before Meta’s policy updates, that include the end of fact-checking, thinned-down moderation efforts, and a dismantled Hateful Conduct policy that expressly permits abuse against LGBTQ+ people while forbidding the same abuses against all other communities. (Reference: Human Rights Campaign, https://www.hrc.org/news/metas-new-policies-how-they-endanger-lgbtq-communities-and-our-tips-for-staying-safe-online)
Resources mentioned in this episode:
Facebook.com
X.com
Linkedin.com
Instagram.com
Threads.com
Mastodon: joinmastodon.org/
Bluesky: bsky.app
Discord.com
Slack.com
Whatsapp.com
Snapchat.com
In this episode of the Social Impact Comms Podcast, Kathryn reflects on the evolution of LeBlanc (& co.) Communications and the lessons learned along the way in shaping the field of social impact communications. Tune into this storytelling-based episode where we will share our experience as an agency that straddles the business world and the social impact world.
In this episode of the Social Impact Comms Podcast, Kathryn and Marie unveil the strategies for effective communications when resources are tight. Small organizations can pack a punch with the right approach.
Resources mentioned in this episode:
TechSoup Canada: https://www.techsoup.ca/
Andy J Pizza: https://www.andyjpizza.com/
Asana for nonprofits: https://asana.com/industry/nonprofit
Slack for nonprofits: https://slack.com/help/articles/204368833-Apply-for-the-Slack-for-Nonprofits-discount
Canva for nonprofits: https://www.canva.com/canva-for-nonprofits/
In this episode of the Social Impact Comms Podcast, Kathryn and Marie walk you through the essential steps to successfully rebrand for maximum social impact. Tune in to hear our advice on how to successfully collaborate with an agency or freelance designer.
Resources mentioned in this episode:
Adobe for nonprofits: https://www.adobe.com/nonprofits.html
Canva for nonprofits: https://www.canva.com/canva-for-nonprofits/
Figma: https://www.figma.com/
