Create messaging that turns your audience into champions for your cause
Introducing our new program…
Messaging Intensive for Social Impact
Changing the world is tough – but it’s easier when your organization’s communications clearly showcase the value of your work
Many social impact organizations struggle with messaging, but we have developed a method to fast-track your brand clarity through strengthening your messaging.
Does your team - from your junior staff all the way up to your Executive Director and board members – know how to pitch your work, clearly and impactfully?
If not, then you’re familiar with the sting of being rejected from a grant because a funder just couldn't see the true value of your organization's work, and the impact you make every day. And are you editing endless social media posts and project plans that never seem to fully convey how great your organization's work is? If we're being honest, communications can feel like yelling into a void, without truly moving the needle on your cause.
Is your organization’s messaging a hodgepodge between your previous work and your new work? Maybe you have some holdover messaging from your last strategic plan.
When you’re not communicating your work clearly and persuasively, then it’s holding you back from fulfilling your mission and reaching your full potential.
But, it doesn’t need to be this way, and this is where we come in. Our team at LeBlanc (& co.) is organizing a new program on strengthening your nonprofit’s messaging.
We offer an intensive program for social impact organizations to clarify their brand messaging, create an internal message guide, and train their communications team on how to lead messaging development for their organization.
Imagine your team stepping into their leadership on messaging and strategic clarity — and think about how that would drive your organization’s social change.
Because when your team and your audience are not on the same page, your social impact work won’t meet its full potential.
You’re trying to change the world, or your corner of it, and that takes time, skill, and careful strategic alignment.
Your messaging needs some TLC…
Messaging Intensive for Social Impact
Here’s how the Messaging Intensive will transform your organizations messaging and brand clarity
In six weeks, you’ll create a Message Guide for your organization that will make your nonprofit’s messaging clear and impactful.
We will help you tighten it all, from your organizational tagline; to your mission, vision, and values; to your program and campaign-specific messaging.
You’ll leave the Intensive with three main things transforming your organization:
Enhanced brand clarity
A finished Message Guide
Professional development for your staff
What you get from the Full Messaging Intensive:
- Organizational Messaging Workshop
- Advanced Messaging and Framing Workshop
- Message Guide Template
- Homework Assignment
- Group call for homework check-in
- Individual 1-on-1 feedback call
- Two weeks of editing your Message Guide over Google docs (turnaround for revisions is a maximum of 3 business days)
- Unlimited email access to ask questions to Kathryn to get “unstuck” and strengthen your messaging
Class Is in: Meet Your Instructor
Kathryn LeBlanc, Principal ConsultantKathryn is a social impact communications expert and Principal Consultant at LeBlanc (& co.) Communications.
Kathryn has held communications management roles at nonprofits and led communications work on local, national, and international levels, giving her a deep understanding on how to engage stakeholders and drive social change.
Her consulting work is specialized in communications strategy and message development, where she improves her clients’ overall communications, makes their brand story memorable, and drives successful campaigns and community engagement.
Intensive Schedule
The three group sessions (two workshops and one feedback session) will be schedule according to the availability of the participants. Your one-on-one session can be scheduled according to your preference and availability.
(one week before the intensive starts)
● Orientation email
● Message Guide Template provided to students (this will be your “homework” due in week 3, and you are encouraged to get a head start on the assignment)
● Workshop #1: Organizational Messaging
● Email access to Kathryn starts and she answers all of your messaging questions and revises your draft messaging alongside you
● Participants work on completing the homework (filling in the Message Guide Template)
● Kathryn continues to answer strategy questions
● Deadline for completing the homework
● Group feedback session (Zoom call)
● Kathryn continues to answer strategy questions
● Workshop #2: Advanced Messaging and Framing
● 1 on 1 feedback session
● Kathryn continues to answer strategy questions
● Completion of Message Guide with feedback provided in Google docs
● Email access to Kathryn continues as you wrap up your Message Guide and strategize around how to roll out the Message Guide to your team
What you get…
Message Guide
We will help you write a Message Guide that will help your organization establish (and maintain!) clear, persuasive, and engaging messaging.
Professional development for your staff
We will deliver two workshops showing your team how to step into a leadership role in building messaging, and strengthening brand clarity, in your organization:
Deeper brand clarity
And speaking of brand clarity, we will help troubleshoot areas in your messaging and positioning that need to be clearer.