• Cities

Branding a New Nonprofit With CitySHAPES

As a a new nonprofit created to help build better cities in Canada, CitySHAPES needed visual branding designed to propel their launch and future work.

As a a new nonprofit created to help build better cities in Canada, CitySHAPES needed visual branding designed to propel their launch and future work.

CitySHAPES Brand Guide

View the brand guide

CASE STUDY

When CitySHAPES launched publicly in January 2023, LeBlanc (& co.) Communications supported their team with designing their branding.

CitySHAPES had a clear goal: to have a successful launch that would build their visibility as a new national nonprofit. They knew that building a strong brand is integral to a successful launch.

As per usual, our Brand Director and Designer Shannon Hawn led the brand design for this project. While working together with CitySHAPES, we were able to support design for a launch that harnessed the momentum built by Catherine McKenney’s historic and progressive campaign for Mayor of Ottawa.

Services delivered:

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In my experience working with Shannon, she has helped me to fully appreciate the benefits of expert branding.

Catherine McKenney
Executive Director of CitySHAPES and former City Councillor